- Product Selection & Link Types: Driving Earnings
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Product Selection & Link Types: Driving Earnings
Product Selection & Link Types: Driving Earnings
1 Selecting the Best Products to Feature on Your Web Site
We believe the most successful approach is for you to feature products that best match your site's content and the interests of your visitors.
- Identify products that match your site content. Narrow your picks by searching on Amazon.sg for specific products, keywords, and categories that match the topic of your Web site. View your results first by product line, and then sort by other criteria, e.g., sales rank or average customer review.
- Consider product cross-merchandising. • Many of your visitors have an interest in a wide variety of products. Take advantage of this by promoting items from across the broad Amazon.sg catalogue, thereby capturing more sales. For example, if you are already featuring a top-selling cookbook on your site, you should think about increasing your sales by featuring other relevant products, like small kitchen appliances and cooking utensils.
- Discover additional products to feature using Amazon's similarities service. On the detail page of a product you've already identified as appropriate for your site, click the "Explore Similar Items" link to find more.
- Review your Orders Reports to find out what products customers purchase after visiting your site--you may wish to promote some of these products directly.
2 Selecting the Best Links for Your Site
- Product Links. Product Links go directly to an Amazon.com or third-party product of your choice. You can easily adjust the size of the product image and the colour of the title text and background. With the enhanced option, you can display updated product pricing and a Buy from Amazon.sg button which allows visitors to quickly add products to their Shopping Cart. With the basic option, you can still format the link to match the look and feel of your Web site, but will not be able to display updated pricing and the Shopping Cart link. Our studies have shown that links with updated pricing and a Buy from Amazon.com button convert better than links without features. They are especially appropriate for pages with specialized content, such as product reviews
- Search Box Links. Search Box Links allow your visitors to search the Amazon.sg catalogue, and are especially helpful when they are unsure of exactly what product they want. They are appropriate for pages with general content.
- Text Links. Text Links allow you to build links to any page on Amazon.com, including individual product detail pages, product category pages, and the Amazon.com home page. They can easily be included within blocks of text on your site, such as product reviews, and can be included in e-mail communications, such as newsletters.
3 Measuring Link Performance
To learn how your links are doing, review your link-type performance reports. Here, you can see each of your link types' conversion, and determine which are the most successful. Consider building more of the type that has been most successful.
4 Smart Merchandising Drives Sales
There are tried and true merchandising techniques in the physical retail world that you probably see every day. For example, apparel retailers will place items on sale near the back of their stores, ensuring that customers on the way to the sale rack walk past all their other merchandise. Supermarkets do the same thing with milk and eggs. They also know that customers are most likely to notice items that are on shelves at eye level, and so place the items they most want to sell there.
There are also many merchandising techniques that you can use to increase your sales in the world of online marketing. To maximize your revenues, you need to optimize your Web site traffic, and to do this, you must put your most important content where your visitors can easily find it. They need a consistent experience and a site that's easy for them to navigate, so that they don't get lost, confused, or frustrated. To help you accomplish this, we have created a list of Techniques for Improving Merchandising to help you increase your online sales.