Why do I have to identify myself as an Associate?

Why do I have to identify myself as an Associate? How should I do this on social media?

Any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them. Section 5 of the Operating Agreement provides an identification statement that must clearly appear on your Site. This statement should be placed on your main page that includes links that refer your visitors to Amazon. For social media user-generated content, it must be associated with your account. This can be on an “about” or “info” section. For individual social media postings this full statement is not required.

You must also comply with all applicable laws, regulations, codes of practice, industry standards, and self-regulatory rules, which may include providing necessary disclosures. For example, you might be required to include additional language to clarify the relationship between you and Amazon, or label an affiliate link as an “ad”.

Associates should also consider the relevant social media service’s guidelines. For example, Associates may use Facebook’s Branded Content tool.