Associates Operating Agreement – What’s Changed

We will make the following updates to the Amazon Associates Program Operating Agreement and Program Policies effective March 1, 2024:

  • Clarified that age thresholds for children may be determined by applicable guidelines as well as laws or regulations
  • We have updated the Promotional Limitations to clarify the definition of “offline promotions” and allow for expanded messaging capabilities.
  • We have revised the language in Section 5 of the Participation Requirements to clarify that Program Content and Special Links should not be used in connection with generative AI. 
  • We have revised the Responsibility for Your Site to call out “dependency services” that creators use. 
  • We have revised the Associates Program IP License to call out that use of PA API content is not allowed to be used with machine learning models. 
  • We updated the Amazon Influencer Policy with the following changes:
    • Removed (c) Marketing section. This section becomes redundant with the changes to the Promotional Limitations section.
    • amendment to AIP s3(c) to clarify that Influencer is responsible for following ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority, including those related to disclosures
  • We have removed language related to the requirements applicable to dynamically generated product links.