Q1: Does Amazon have a specific policy governing my use of oneTag?
Yes, to access and use oneTag you must agree to the oneTag Policy found here
Q2. Where should I download the oneTag script?
The oneTag script is available for download here: https://affiliate-program.amazon.com/home/tools/onetag/
Q3. Where should I install the oneTag script?
You can install the oneTag script in whatever location you prefer on your site. We recommend installing it on the footer so that you can benefit from oneTag’s features across your site.
Q4: How can I remove the oneTag script?
You can delete the script at any time by removing the oneTag code from your site.
Q5. Does the oneTag script load synchronously or asynchronously?
Both synchronous and asynchronous versions of the oneTag script are available for integration.
Q6: What are the benefits of installing oneTag?
oneTag benefits you through the following functionality:
Q7. What personal information does oneTag collect from site users and how is this personal information used?
oneTag receives the following personal information:
Q8: How can users opt out from oneTag personal information processing?
Users can visit the Amazon Associates oneTag Preferences page, a list of country specific opt-out pages is set out below:
US: https://affiliate-program.amazon.com/optpref
You should disclose on your Site, information about how a visitor to your Site can opt out of data processing by oneTag
Q9: What are some of my options if my Site’s privacy practices allow users to opt-out from oneTag personal information processing?
If your Site directly requires user consent for, or offers an opt-out of, cookies, pixel or other technologies, you have several options to respect a user’s choice for oneTag:
1. Include the oneTag script only when you have customer consent or opt-in. You can do this as follows:
if (customerConsent)
{
var script = document.createElement("script"); script.type = "text/javascript"; script.src = "https://z-na.associates-amazon.com/onetag/v2?MarketPlace=US&instanceId="; document.getElementsByTagName("head")[0].appendChild(script);
}
2. Disable the oneTag script per page using a window property. oneTag script has a window property that, when set to true, Window[‘aa-disable-onetag-tracking’] = true, disables oneTag. Auto-tagging functionality will continue to work even when the window variable is set to true. This window property must be set for each page that you want to disable oneTag. If the property is not set, or set to false, oneTag will work as usual.
Content Insights
Q10. What are the new insights that I get from Content Insight reports?
Content Insights reports give you access to total clicks, revenue, earnings, purchased ASINs, and brands at article, Amazon link, and campaign level (based on UTM tags).
Q11. I see my report is rolling data into ‘Others’ category. What does ‘Others’ category mean?
Content Insights reports are an aggregation of your store’s performance at article, Amazon link and campaign level. This rollup is only possible when the data at each level is above a certain threshold.
oneTag Migration
Q12. I already have oneTag installed. Do I need to do anything to receive the new Content Insights reports?
Yes. Content Insights V2 is supported only by the newly launched oneTag script (we will be dropping support of V1 shortly). You need to replace your HTML to reference the new oneTag script.
Q13. What is the frequency of these reports?
The reports will be available in two versions on a daily basis. The two versions consolidating data for the past 7 days.
Q14. What format is the report in?
The reports are available in the XML format in a secure S3 location.
Q15. How long are the reports archived?
We will maintain the latest four reports at the S3 location.