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Understand And Influence Key Metrics

There are many metrics for blogs and websites, some of which we covered in the article 'How To Use Statistics And Metrics To Improve Your Blog'. In practice, concentrating on just a few key metrics narrows your focus and will make optimizing your site easier. Here, we show you how to measure the important indicators in order to perform a full site evaluation for the best outcome.
YOU'LL LEARN:
  • About key metrics (figures in your site data)
  • How to influence these
  • Tips for interpreting key metrics for affiliate marketing
  • The Big Five Figures

    Your most important indicators depend on the particular type of website you operate. You need to define your targets and be clear about precisely what you want to achieve with it. Based on what you determine these key indicators to be, you can then go about trying to achieve your specific goals. – i.e., to increase the revenue of a blog with affiliate marketing.

    Typical Indicators Of Blog Success

    • Sessions: number of visits from readers in a given period.
    • Page views: number of posts/pages visited in a given period
    • Traffic from Google: visitor numbers from ‘organic’ or ‘natural’ searches

    Useful Affiliate Marketing Metrics

    • CTR: This stands for Click Through Rate and is the percentage of visitors to a page who click a particular link
    • Conversion rate: a percentage value that indicates how many ‘clickers’ actually go on to make a purchase

    Impact On These Indicators

    To positively influence these key indicators, it’s time to take some action on your website. Follow these tips on how to optimize the five indicators mentioned above. You could then, test different styles of articles to see which gain the most views, or which types of links convert better.

    Sessions

    You want the number of visits (sessions) to increase naturally by being found in the search engines. The more visitors to your blog the more likely it is that some of them will click an Affiliate Link. Use all marketing and promotion measures at your disposal- make use of social media by targeting Pinterest and Instagram if you feature many of your own photos on your blog.

    If your blog is more business-orientated, then LinkedIn is a good choice. Ultimately, the majority of your visitors will come from good on-page SEO simply because you get more visitors when you are found ranking highly in the search engines. This will almost always be your number one source of free traffic to your website.

    Page Views

    This key metric is the number of pages or posts that a visitor looks at when they visit your website. In order to increase the number of page views, include internal links (links between pages on your site). You can easily link related articles together- for example, older reviews to newer products. Also you can do comparisons or creating Top Five, Top 10 tables and/or list features. Try showing related items at the bottom of your articles by using WordPress’ Related Posts plugin. Of course, creating new articles for the most popular items and topics is another good way to increase page views.

    Search Traffic

    To increase the number of visitors from search engines, optimize your site. First, take care of on page SEO measures: include related meta tag content, better internal linking, important keywords in the text, and optimize file size of images, video and other similar elements.

    CTR

    For any affiliate marketer, increasing the click through rate (CTR) is an important first step to earning more revenue. As a general rule, you should include Affiliate Links in your blog articles, but not overuse them. Yet most articles and especially all product reviews should contain at least one Affiliate Link.

    In some articles, you can add several links and test if this improves the overall CTR even further. Another useful tool is the so-called ‘Call To Action’. For example, during a product presentation, you can include a very clear Affiliate Link telling the visitor what to do. Try to make this stand out, by using something like a colored button with a ‘Click Here’ or a ‘Read More’ label.

    Conversion Rate

    When it comes to the conversion rate on your website, you only have a limited influence because the conversion (the purchase of the product) takes place in the online shop. Nevertheless, you can influence conversion by gaining the trust of the visitors by writing fair and impartial product reviews. It’s always a good idea to familiarize yourself with the entire purchasing process. Understanding the buying process and creating content with it in mind can help increase the conversion rate.

    Test each Affiliate Link you build and make a note of those with the best conversion rates. It is also worth including on your website the flavor of the content that is available on the actual store page. For example, include product images so that they’re familiar to the user when they move from your website to the actual store of purchase. This will reinforce the connection between your site and the store and make for a smoother transition into the buying experience.

    Repeat

    These measures to optimize key figures and metrics are not set in stone and don’t guarantee success. For best results, always accurately test and evaluate key metrics to find out what improvements work best for your type and style of website. Tools like optimizely.com allow you to test metrics and also indicate how reliable and significant any results are.
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